The tobacco industry targets kids by adding fruit and candy flavors to their harmful products. This PSA stars members of SWAT (Students Working Against Tobacco) from throughout Florida who participated in a youth leadership retreat. It shows the absurdity of adding kid-friendly flavors to tobacco products.

Written, Directed, Edited, & Music by Brad Bryan
Produced by Jessica May & Erin Singerman
Starring Students Working Against Tobacco
Thanks DaySpring Episcopal Conference Center