In this public service announcement campaign, young people share why they choose not to vape. The main 30-second PSA features students tossing a vape pen to each other, saying why they choose not to vape. A series of social media extras shows the same students with their reasons written on a chalkboard. These videos don’t have dialog so that they work in a social media context.
Created with real students from Palmetto HS in Palmetto, Florida for North River Prevention Partners.
