Main PSA:



Social Media Extra:



At a party, two teenagers are mocked by their peers for choosing not to drink. Suddenly, the action stops and the actors break the fourth wall, speaking directly to camera, saying we all know peer pressure isn’t really like that. If you choose not to drink, that’s cool! This public service announcement was created for North River Prevention Partners starring real-life high school students from Parrish High School in Manatee County, Florida. The PSA is dedicated to their friend, Mikeal Steele, who was killed by a drunk driver.

In the social media extra, four friends and teammates of Mikeal Steele, who was killed by a drunk driver, wear number 7 in honor of Mikeal as they give a simple message against drinking and driving.