Fentanyl and related drugs are growing more and more common, and these substances are so deadly they often lead to overdose and death. This PSA uses stark imagery and graphics to drive home the message that you can’t always tell what’s in a pill, especially one purchased on the street – and is it worth dying to find out?

Created as part of an opioid abuse prevention campaign called “Know Your “No” for the school health administration of Sarasota County.